Value is the life-blood of economy.

We buy things only if their value meets or exceeds the $$$ cost. If we don't account for true & full value, we don't know the true cost...and if it's worth the price.

This distorts both incentives & outcomes, from production to consumption, in every economic sector, creating costly side-effects and lost benefits for health, education, energy, resources, environment, the broad social good, and more.

We end up with flawed products and services that:

•  cost more than we bargained for; and/or
•  deny savings & benefits we want.

True Value Accounting ensures we get exactly the value we pay for.

Period.

America'sFree Marketdoes the rest.