Free market exchange is built on value. Every transaction is a fair exchange of value — a sum of money for a product or service of equal value.

If the purchase comes with hidden costs (e.g. health, social, environmental costs, etc.), the consumer doesn't receive fair value. If the purchase yields surplus savings (e.g. productivity gains from education, healthcare savings from wellness programs), the seller isn't paid full value.

In both cases, economic injustice results. Market incentives distort and output skews. We don't produce optimal value. Low value clutters our world. Quality of life suffers.

Value Economics restores economic justice — fair value exchange — by accounting for hidden gains & losses, based on scientific research.

When economic justice is served, our free market stays balanced and thrives.

Economic Liberty & Justice endure.

Competition is the natural way free markets self-regulate & balance.

When we buy something, our economic interest directly competes with the seller's. We want the best product at the lowest price. Sellers want the cheapest product at the highest price. The market lets us meet halfway, at fair price for both.

Other competition — between firms — keeps prices fair by denying monopoly power. Firms compete for business, driving down prices and driving up value.

Value Economics applies the ideal of perfect competition through various market mechanisms, restoring and preserving economic balance:

1) True Value Accounting ensures that all firms compete on fair ground of full value. 2) Consumer tools to help find exact desired products & services, so we needn't settle for less competitive ones. 3) Consumer tools for informed shopping to find best value. 4) Business tools to find top labor, ensuring competitive labor markets. 5) Macro ideals that promote broad economic balance:

Free markets comprise three main groups — business, labor, and consumers. Our economy works like a wheel rolling forward in perfect balance: business hires labor to produce; workers use wages as consumers to buy from business; business uses earnings to employ and produce more.

If any group weakens, the wheel loses balance and stops turning.

Value Economics promotes business, labor, and consumer interests fairly, ensuring balanced competition without government intervention or redistribution. This keeps economy rolling, strengthening both the business & working class.

Perfect competition upholds economic justice in the market, building a fair & balanced society with a strong middle class.

Perfect information is the oil that lets our free market engine run smoothly.

In consumer markets, information helps buyers find the best products, and promotes competition between sellers. It helps buyers & sellers in niche markets find each other, boosting sales and our economy.

In labor markets, it helps business find top workers, and labor find suitable work. It increases employment by achieving both fast, boosting our economy.

In capital markets, information steers investment — which drives our economy — in the direction of maximum value.

Throughout our economy, perfect information maximizes value through efficient 'matchmaking' — pairing buyers & sellers, employers & workers, investors & opportunities — with best results and least expenditure of resources. It makes markets fluid — like an engine on oil.

Value Economics optimizes markets using information technology. By computer, investors, employers, consumers, etc., find exactly what they want — and know its market value. Armed with value-driven data, shoppers — whether looking for products, labor, investment opportunities, or more — find the best match fast. Comparison shopping in every market is a breeze. Needs & desires are met, efficiency savings multiply, and our economy hums.

Best of all, Value Economics embeds perfect information in the price of every item. Item price represents it's market value. With True Value Accounting, price reflects true objective value, including all known & verified economic impacts.

Perfect information in the price — no product research required.

Buy with confidence.

Free markets rely on ownership as a natural incentive for responsible economy. When we own something, we care for it. We protect its value.

We take care of products we own. We tend to home & property. We take responsibility for our actions in the market. Given ownership, we care for anything of value.

Value Economics applies this natural human tendency — and free market ideal — to ensure responsible use of our environment, resources, and other 'public goods'. These have real economic value. By placing them in public-private trusts — owned by we, the people, and managed by trustees to maximize long-term value — we develop sustainable plans that preserve them while best capitalizing on their economic value.

Thus economy protects our vital assets while putting them to work.

Free markets also demand accountability. If individuals, organizations, and business are not accountable for their economic impacts &mdash if we don't 'own' our actions in the market — others must pay the cost, and neither liberty nor justice are served. It infringes on others' freedom to require them to pay your way. It's also unfair. Ownership & accountability — economic liberty & justice depend on it.

True Value Accounting ensures that business and consumers take economic responsibility for what they buy & sell. Simple. Done.

In this way, Value Economics creates a responsible economy naturally, without need of onerous laws, restrictive regulations, punitive taxes & fines, or other government intrusion.

It also ensures that accountability is objective & fair — based solely on economic value as verified by scientific research — not by arbitrary government agenda.

When we are accountable for our actions, we make responsible economic choices that serve not only ourselves, but also society.

Economy is built on value. Money is its measure.

If the measure of value changes — by inflation — the apparent value of everything in our economy skews with time. Consider that, at the Fed's "ideal" 2% inflation rate, every dollar we earn loses half its value by the time we retire in 35 years.

When we allow the value (purchasing power) of money to erode, we throw our elders — our retired workers and providers — under the economic bus. And we heap a mountain of debt on our children, which they must climb to get on the bus. For the sake of saving our skin in the present, we dishonor our past and disown our future.

How can we expect to prosper when our own central bank steals half our money every 35 years?

Value Economics owns and honors our past, present & future by upholding the value of sound money.